Han Lian, chief executive officer of mobile game software maker BBMF Corp., said entering the Japanese market made him feel like an alien landing on a new world. BBMF, which stands for Big Blue Magic Fire, was founded in 2002 by Lian and a friend, Antony Yip. The Japan unit will be set up in the coming months and 10 titles are scheduled to be offered on KDDI and Vodafone handsets.
The company distributes mobile games to cell phone operators in 18 countries, including China, Hong Kong and the United States.
The company has an expansionary strategy. By the end of the year, it is scheduled to add 100 more employees to its current 200 and aims to be producing 50 games per month.
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