DoCoMo NOT to Drop i-mode in Japan

UPDATE 2: The Feature has “sort of” come clean, admitting their original story that DoCoMo was going to “drop i-mode” was utter rubbish. Of course, we smelt a rat as soon as the story, written by someone poorly translating a Japanese source, flashed around tech pages, as noted from the text following this update…”This story sounds a little fishy to us, since the reference to a Nikkei Shimbun story came from Total Telecom via Techdirt we’ve done some quick fact checks and seems that perhaps its a translation issue and/or a mis-understanding of terms.”

While it is true that DoCoMo is beginning to push migration of 2G (PDC) users to their 3G (W-CDMA) network, that has nothing to do with the i-mode service itself. Most telling is that NE AsiaBP who run the english side of Nikkei have no mention of what would be perhaps one of the most significant stories coming out of Tokyo this month.

UPDATE FINAL: We asked for clarification from DoCoMo PR and will set the record straight. “There is definitely no plan to end the i-mode brand in Japan,” according to the company’s Masanori Goto Saturday on July 24 at 16:00 JST.