Mobile phone solution provider K Laboratory has announced that it has developed FeliPo, an interactive advertising system designed for use with FeliCa-enabled public posters. Users of FeliCa mobile phones will be able to receive detailed information and special discount coupons online from a FeliPo-enabled advertising poster by simply holding their handsets against the ad.

The system can effectively transmit information to advertisers’ desired targets which are databased using many variables, such as location, gender, access time/date, and weather condition. The company will begin marketing the system to transport advertisers, train companies, and event operators. K Lab is aiming for first-year sales of 500 million yen. Company Press Release [in Japanese] Here. Via: JCN.

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1. New Tech for NFC Posters
2. Suica IC Cards Make a Splash with Electronic Posters
3. Vodafone & bitWallet agree on Mobile FeliCa
4. Java-Based Video Applet to Deliver Local Broadcast Content to Mobile Phones
5. NFC Handles Coming to Tokyo Subways

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Domestic activities continue to set the pace, and sharp players are looking at global markets. We have hard-earned industry expertise and trusted network of contacts with access to advanced intell. and potential deal flow. Need a lift.. Ok, buckle-up!