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July 22, 2004

Interactive Posters for Mobile Phones

Mobile phone solution provider K Laboratory has announced that it has developed FeliPo, an interactive advertising system designed for use with FeliCa-enabled public posters. Users of FeliCa mobile phones will be able to receive detailed information and special discount coupons online from a FeliPo-enabled advertising poster by simply holding their handsets against the ad.

The system can effectively transmit information to advertisers’ desired targets which are databased using many variables, such as location, gender, access time/date, and weather condition. The company will begin marketing the system to transport advertisers, train companies, and event operators. K Lab is aiming for first-year sales of 500 million yen. Company Press Release [in Japanese] Here. Via: JCN.

Related posts:

  1. New Tech for NFC Posters
  2. Suica IC Cards Make a Splash with Electronic Posters
  3. Vodafone & bitWallet agree on Mobile FeliCa
  4. Java-Based Video Applet to Deliver Local Broadcast Content to Mobile Phones
  5. NFC Handles Coming to Tokyo Subways

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  • Mobikyo K.K. publishes Wireless Watch Japan, organizes MobileMonday Tokyo networking events and operates Mobile Intelligence study tours providing related custom research and advisory services. Mobikyo's founding directors are deeply connected with, respected by, and committed to, Japan's wireless and IT business community. Thousands of managers, planners, engineers and strategists depend on Mobikyo to learn about Japan's unique business models, technologies, contents, services, applications and hardware from the most innovative test-bed market for next-generation mobile industry. "Mobikyo" was chosen for the unique blending of Mobile and Tokyo. However, depending on the kanji character used for kyo, it could also mean association, capital, religion or today. With fantastic support from our clients, partners and affiliates in Japan and overseas, we have become the trusted source of independent market intelligence & business networking connections based in Tokyo.
  • MobileMonday Tokyo is a leading networking organization supporting Tokyo's mobile industry. We launched in September 2004, with over 70 events to-date, hosting an average 100-200 industry delegates. MobileMonday is an open platform for mobile industry visionaries, developers and industry insiders fostering cooperation and business development through live networking events to share ideas, best practices and trends from global markets. Chapters are active in over 100 cities worldwide and new locations continue to launch monthly. Founded in Helsinki, Finland, in 2000, MobileMonday is organized by a global team of 300+ volunteers and it has become the world's largest mobile community network. Details via MoMo Tokyo website
  • Mobile Intelligence offers related custom research and consulting designed specifically for industry executives working in sales, marketing, product development, strategy, venture capital and the media. From private workshops and conference presentations to trend spotting innovation and detailed analysis, our services are based on the direct experience and lessons learned in the Japanese mobile market. We also run a unique in-Japan guided tour service providing market introductions, personal connections and actionable lessons for clients overseas. Delegates take part in seminar and attend inside sessions, at individual companies, in technology showrooms, and -- most importantly -- on the fabled streets of Tokyo. Alumni return home with a competitive edge, integrated awareness and personal contacts moving them to the forefront of new business development. Full details via Mobile Intelligence website