Launched on 20 July by Yamaha, MTV Movies features mobile content that is closely tied to movie programs broadcast by MTV Japan. The i-mode site offers ring tunes, i-Motion movies, and movie trailers for titles including both old and new. The content service initially features 2,000 ring tunes and 200 songs, and Yamaha adds 40 titles every month. It costs 315 yen/month; the company is aiming for first-year sales of 100 mn with a total of 50,000 subscribers.
Press Release [in Japanese] Here.