Launched on 20 July by Yamaha, MTV Movies features mobile content that is closely tied to movie programs broadcast by MTV Japan. The i-mode site offers ring tunes, i-Motion movies, and movie trailers for titles including both old and new. The content service initially features 2,000 ring tunes and 200 songs, and Yamaha adds 40 titles every month. It costs 315 yen/month; the company is aiming for first-year sales of 100 mn with a total of 50,000 subscribers.

Press Release [in Japanese] Here.

Related posts:

1. MTV Japan Launches Exclusive Mobile Music Channel
2. Yamaha Brings Mobile Content Under ‘Music Media’ Roof
3. I Want My 3G MTV
4. Yamaha Expands Ringtone Melody Distribution Service Throughout China
5. Yamaha Announces Compass Chip

Some sage advise when entering new turf; Stop, Look and Listen.. it’s also good to secure a local guide. Japan is the cradle of mobile civilization – we have been dedicated to this space since 2001 – trust our archives here offer some useful material.

Domestic activities continue to set the pace, and sharp players are looking at global markets. We have hard-earned industry expertise and trusted network of contacts with access to advanced intell. and potential deal flow. Need a lift.. Ok, buckle-up!