DoCoMo to Shift Global i-mode Strategy
DoCoMo to Shift Global i-mode Strategy

DoCoMo to Shift Global i-mode Strategy

DoCoMo to Shift Global i-mode Strategy

NTT DoCoMo Inc. will shift its global strategy in the mobile phone business from capital investment to technological tie-ups, Kyodo news reported late last night.According to the story, NTT president Norio Wada, in what amounted to a veiled attack on former chief Keiji Tachikawa, said DoCoMo planned a smarter overseas investment strategy than his predecessor. “It is possible we will have partners through technological tie-ups or business affiliations,” Wada said in an interview with Kyodo News.

He is reported to have added that spending a huge amount of money is not the only way to promote its global operations, according to Kyodo.

NTT DoCoMo, the biggest mobile phone operator in Japan and most profitable firm in the group led by the nation’s largest telecommunications company, invested heavily in AT & T Wireless Services Inc. of the United States and other mobile phone service companies abroad to disseminate third generation mobile phones compatible with its i-mode and FOMA mobile Internet services. Continue >>