UNISK, formed by SK Telecom and China Unicom, is China’s first joint venture telecom service provider that operates with both foreign and national companies. Their pilot service launched on March 13th, one month later, it had obtained about 40 thousand subscribers for the monthly flat rate. The UNISK wireless Internet portal service is offering approximately 2,700 types of content, in five categories, in China.
These five categories are Picture, Bell Sound, Games, Chatting, and Horoscope. All of these have been very successful in Korea. The company plans to extend its content offering to 10,000 types, before the end of this year.
UNISK is providing service in a cooperative effort between ten Korean wireless Internet solution developers and content providers, such as Neomtel, Danal, Mobile-on, Cynet, Yaho, Mdata, Widerthan.Com, and U-angel, among others. The company has a plan to expand its strategic alliance with Chinese venture companies as well as Korean companies, and develop this portal into a cyber space that reflects Korean, Chinese, and Japanese cultures.
There are over 300 million cellular users in the China’s telecom market, making it the largest in the world. A variety of multimedia-based wireless Internet services are being developed in this market. This goes far beyond simple cellular usage patterns based on voice and short message exchange. As a result, the number of wireless Internet users is expected to reach 10 million by the end of 2004. Press Release.