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KDDI has set a new usage fee of 95 yen per usage for EZNaviwalk, a GPS based location idenfication service for pedestrians. EZNaviwalk’s monthly service fees are 315 yen or less, and beginning the end of this April, the service will be available for one time users for 95 yen for a period of 24 hours. EZNaviwalk “navigates” users to destinations by showing on their handset screens their current location and their ultimate destinations which could be shops and restaurants.
The service also features voice guidance for users who are not comfortable with maps, and so called “re-routing”to alert when they head to wrong directions. A special promotional fee of 95 yen for 48 hours will take effect from April until the end of June, covering the Golden Week holidays. Press release [in Japanese] Here.
Some sage advise when entering new turf; Stop, Look and Listen.. it’s also good to secure a local guide. Japan is the cradle of mobile civilization – we have been dedicated to this space since 2001 – trust our archives here offer some useful material.
Domestic activities continue to set the pace, and sharp players are looking at global markets. We have hard-earned industry expertise and trusted network of contacts with access to advanced intell. and potential deal flow. Need a lift.. Ok, buckle-up!