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  • Potential and Pitfalls for Playboy on 3G


    Potential and Pitfalls for Playboy on 3G“We know what kind of contents sell, we know what the customers want and we can create a great user experience for the users on the networks,” says Playboy.com’s VP of Global Licensing, Markus Grindel, talking to Wireless Watch Japan in Part 2 of our exclusive video coverage from the 3G Mobile Forum 2004. With adult content helping kick-start and then drive the VHS and DVD revolutions, estimates of a $4-7 billion market for this content category in the wireless space in 2006 don’t seem far-fetched at all. But a number of roadblocks, including carrier technologies, billing and DRM pose significant hurdles as well. “Right now its very hard for me to determine if someone receives an image from us if that image is being sent to someone else. How old is that person.. I don’t know, and that’s a key factor to figure out,” says Grindel. Full Program Run-time 12:47

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    Posted: 2 February 2004 | Filed: Content Providers, Video Programs | Feedback | Print |
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