Mediastick Inc started a new service called “Let’s do MEDIASTICK” for mobile phone users on November 1. The service requires specific hardware and software to read the barcodes, but cell phones that are equipped with decoder software, called “QR Code Decoder,” such as NTT DoCoMo’s F505i, SH505i and D505iS series, also support Mediastick’s system. All types of the 505iS series to be released from November can read the barcodes for the service.

The company began distributing 100,000 copies of a guidebook called “MS book” for free at large bookstores and NTT DoCoMo Inc’s mobile shops in Japan. Users who want to receive the service need to register their ID through a barcode printed in this guidebook, and then they can tour the service. NTT DoCoMo expects to see new possibilities for a two-dimensional barcode system, following its infrared communication function, in the belief that a camera-equipped cell phone could be used as a data-reading device, rather than just taking a picture. Continue >>

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1. NTT DoCoMo Unveils 505i Series i-mode Mobile Phones
2. New Flexibility of Cell Phones
3. Fuel-Cell Mobile Phones for Digital TV
4. DoCoMo Starts FeliCa i–mode Trial Service
5. New Camera Phone Bar Code System

Some sage advise when entering new turf; Stop, Look and Listen.. it’s also good to secure a local guide. Japan is the cradle of mobile civilization – we been been dedicated to this space since 2001 – trust our archives here offer some useful material.

Domestic activities continue to set the pace, and sharp players are looking at global markets. We have hard-earned industry expertise and trusted network of contacts with access to advanced intell. and potential deal flow. Need a lift.. Ok, buckle-up!