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  • The Mobile Phone Number Portability Fairy Cometh

    The Nihon Keizai Shimbun, Japan’s equivalent of The Financial Times or The Wall Street Journal, reported on Sunday September 7 that Japan will introduce number portability to keitai from 2005. If you’re not familiar with this system, it allows you tokeep your cell phone number when you switch between carriers and thus removes one of the significant barriers to jumping ship and signing up with a rival provider. Now call me a cynic if you like, but doesn’t it seem a little too convenient that this system is being introduced just as it is becoming difficult to sign up new subscribers?

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    Posted: 15 September 2003 | Filed: Japan Market, Viewpoint | Feedback | Print |
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