Mobidec ‘03: Plenty of Room at the Bottom

Last week the major wireless players in Japan converged in Tokyo’s trendy Aoyamadistrict to discuss future mobile content development strategies, and we were there see DoCoMo’s director for i-mode Takeshi Natsuno and KDDI’s contents general manager Makoto Takahashi keynote speeches. We also sat down to chat with infoPLANT’s V.P and Chief Development Officer, Susumu Taniuchi, about their new camera-phone based marketing research business. With so much potential and controversy surrounding the ketai cams we were impressed to see how a traditional business model can evolve by adopting these new tools and technologies. Full Program Run-time 14:50