RealNetworks on Monday unveiled RealOne for SprintPCS, its first streaming media service to wireless phones, in the company’s latest move to boost its subscription revenue. The move marks the first time a branded, audio and slide-show service with major content brands has been launched on a big U.S. wireless carrier, RealNetworks said. For RealNetworks, the product marks the most significant push by the company yet to move its streaming media services from PCs onto portable devices such as phones.
“This is certainly our largest consumer launch for the mobile market anywhere in the world,” said Ian Freed, vice president, mobile products and services for RealNetworks. “If you’re waiting on line somewhere, you can use this to check headlines, news, horoscopes, or updates on your favorite soap opera. I can see this used a lot at airports when people travel.” Continue >>