Getting a handle on the big & little picture

With over 150 different Internet-capable cellular handsets in use by four different carriers, the challenge of formatting content to match the terminal is becoming, well, terminal. Each model has its own screen dimensions, color capability, and other idiosyncrasies, and if your business depends on making sure that mobile shoppers can see pics of all your products, like, say Yahoo Japan Auctions’ does, you’re in a world of hurt. Fortunately, one company has a solution. Thank God for the Americans!